Verano Says “Yes” to Great Cannabis
Image courtesy of Verano
Fresh is key in the cannabis space. Fresh flower, fragrant and glistening with trichomes. Fresh genetics and products, an ever-growing array of options for recreational and medical users alike. Fresh concepts and brands that connect with consumers by understanding their needs.
With the company’s recent brand refresh, Verano™, a supporter and sponsor of National Cannabis Festival, embodies all this and more.
Who is Verano?
Born in Chicago in 2014, Verano is a multi-state operator with 93 dispensaries nationwide. The goal of the consumer-focused brand is to provide unique and reliable cannabis products through carefully curated genetics, skillful cultivation and production, and a retail experience built on the fundamental principles of the hospitality industry.
The introspective yet warm disposition of Verano is a true reflection of its people. Members of the company were interviewed at every level in determining the brand’s new direction – from cultivation teams to marketing, procurement, retail operations and executives. The intention –allow the human values of the organization to inform its brand strategy.
“Verano employees are go-getters. They are obsessed with quality and in love with cannabis’ potential.”
Verano employees are go-getters. They are obsessed with quality and in love with cannabis’ potential. Verano employees face challenges head-on, unafraid to punch above their weight because they know the cannabis industry can be better.
This is conveyed by the new mantra: “We say yes.”
“‘Yes’ is an extension of the brand’s heritage, we celebrate cannabis,” said David Spreckman, Executive Vice President of Marketing.
“We say yes to cannabis in all its beautiful forms. We say yes to progress in policy, career development and being good neighbors.”
Cannabis Advisors are guides to wellness, driven by their love for cannabis and its potential. Image courtesy of Verano.
“We say yes to cannabis in all its beautiful forms. We say yes to progress in policy, career development and being good neighbors. And we say yes to the limitless potential of natural, alternative therapies. For decades, and up until very recently, we heard ‘no’. Our brand, Verano, is boldly affirming ‘yes’, cannabis and plant education should be accessible to all that seek it.”
The new Verano addresses decades of stigmatization surrounding the cannabis plant with an open invitation to consumers.