“I Cannabis”: Destigmatizing Cannabis Use and Empowering Patients & Consumers
“I Cannabis,” a new social awareness campaign by Curaleaf, seeks to celebrate and de-stigmatize cannabis use. Like morning coffee or afternoon yoga, cannabis is becoming an established part of daily wellness routines. By combining artistic photography and personal stories, the campaign shifts the stigma around cannabis - rewriting the narrative to celebrate and uplift cannabis consumers and patients.
“I run in circles.
I stress.
I lie awake.
I get help. I get irritable.
I get a second opinion.
I unwind. I sleep.
I prevail.
I Cannabis.”
The I Cannabis stories paint a picture of the diversity of the cannabis community with participants sharing their own impressions of how they believe the plant may improve their daily lives. I Cannabis features a wide array of experiences shared by Curaleaf employees to parents, veterans, surgeons, and more.
A celebration of the potential benefits of the plant, “I Cannabis” encourages users to take pride in their relationship with cannabis.
“I battle seizures daily.
I get worse.
I hear about the plant.
I medicate.
I fascinate my doctors.
I work. I socialize. I act.
I enjoy. I live.
I Cannabis.”
In operation for more than a decade, Curaleaf is a leading provider of consumer products in cannabis that spans coast to coast, serving more than 350K patients in 23 states. They take a one-size-does-not-fit-all approach to their relationship with cannabis and their patients, developing and testing products in different forms to create accessible options for all. To learn more about I Cannabis & Curaleaf, click here. You can also visit Curaleaf at NCF and share how YOU “Cannabis.”
Product availability varies by state and, where available, is subject to individual state regulations and limits. For use by adults 21 years of age and older. Keep out of reach of children.