Now What?? A Roundtable for the Music Industry at the National Cannabis Festival


Get familiar with one of our Session Selector curated panels: NOW WHAT?? Offers A New Approach to Networking in the Digital Era and don’t miss this panel at NCF on 4/20 weekend! All images and content provided by NOW WHAT??

Gathering for the first time in 2017, artist manager Eliza Berse, music business woman Lilly Torres, and audio engineer Vira Byramji wanted to create a welcoming atmosphere to break down walls within the music industry through a unique, crowd-sourced question-and-answer forum. The three have known each other for nearly a decade, since attending SUNY Purchase together. One afternoon, while discussing some of the professional pitfalls they’d experienced, the three came up with an idea for a round table discussion, open to others who may be experiencing the same turmoil. They thought it would be a one-off production, but right from the get-go, attendees vocalized a desire for more. Since then, NOW WHAT?? has hosted over a year’s worth of events, each bringing new perspectives and dismantling the roadblocks that seemingly stand in the way of those looking to begin a career in the music world.

“We are opening up the floor to vulnerability and we are giving our audience the opportunity to be the leaders of the conversation,” explains Torres. ” I think that alone changes the dynamic of a regular kind of networking experience, where you are listening instead of being an active participant. So I think that is where we can empower people, and I think its rare to find that in New York.”

Read more on this incredible collective via a profile in Audio Femme here.

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