10 Essential Cannabis Marketing Tips from MJM Strategy

Washington DC is home to America’s federal government, and one of the few places in the country where adult cannabis consumption is allowed.

The government’s current draconian drug policy stands in stark opposition to the growing millions of Americans who have turned to cannabis for its medicinal and recreational benefits, creating challenges for both professionals and consumers in the burgeoning sector. This weekend, the cannabis movement will bring its captivating combination of scientific data, social justice advocacy and business innovation to the nation’s capital for the 3rd annual National Cannabis Festival, and trailblazing management consulting firm MJM Strategy is a proud sponsor.

Headed by seasoned executive and medicinal cannabis patient Dasheeda Dawson, MJM Strategy is the cannabis industry’s first minority-led, digital-focused strategy and management consulting firm. The team leverages a combined 40+ years of corporate excellence. Its mission to help bring best-in class business practices into the sector and change the perception of cannabis in the United States and ultimately the world. To capture the spirit of NCF and honor the decades long relationship between hip-hop and herb, Dasheeda, her team and the ladies of Estrohaze turned her ten essential cannabis marketing tips into a fun rap homage to Notorious BIG and his 10 Crack Commandments. Check out the music video.

On Saturday, April 21, MJM Strategy will sponsor a relax & recharge lounge at this year's National Cannabis Festival where attendees can get comfortable and charge all their devices. The tent will be filled with cool merchandise, special guests and access to the the team’s innovative and captivating digital content. Dasheeda, sought out for her marketing and branding acumen, will also be onsite for one-on-one brand audits.

After the festival’s education, entertainment and empowerment, MJM Strategy will cap off the weekend with an exclusive cannabis themed day party at a private venue in the DC metro area. Hosted by Bay Area Icon, writer, cultivator, and hash maker The Dank Duchess, Bud & Bougie will be a curated afternoon of ganja games and giveaways, educational workshops, and cannabis etiquette. For more information, and to purchase tickets, visit: Bud & Bougie DC.